Groomie

Happy New Year! As we kick off 2026, we wanted to share a quick update on Groomie’s momentum coming out of Q4 and what we’re building into Q1. December marked a step-change for the business, and we are entering the year from the strongest position in our history. Q4 Highlights • Record month in December: Over $2.5M in revenue, our largest month ever • 2025 revenue: Closing the year at approximately $15M (up from $8.7M in 2024) • Subscription scale: Now at ~65,000 active subscriptions • ARR: Approximately $13.2M exiting the year and continuing to grow • Channel mix: DTC remains ~85%+ of revenue with strong subscription contribution What This Unlocks • The subscription base has reached a scale where retention, reorder behavior, and lifetime value are compounding faster than acquisition costs • Media and brand investments made in 2025 are now translating into higher velocity across performance channels • The business is positioned to scale efficiently with significantly increased operating leverage Q1 Initiatives • Women’s shaver launch: Launching in Q1 with strong inbound interest from our existing customer base and highly positive beta feedback. Early testing has been especially strong with women 50+ and first-time shavers ages 12–16, a largely untapped audience that no major shaving brand is actively targeting today. We believe this represents a meaningful long-term customer acquisition and lifetime value unlock. • Offer and funnel redesign: Redesigning both men’s and women’s offers with a clear thesis to increase LTV by at least 20% while driving earlier CAC payback, targeting sub-60 day payback across core channels. Looking Ahead • We are on track to reach ~$30M+ in revenue in 2026 • The business is expected to be meaningfully EBITDA positive starting in Q1 2026, with full-year profitability planned for 2026 • We are building toward category leadership with a clear path to strategic scale and acquisition interest Best, Anant & Ashley