Macrofit

About

Macrofit is building a connected fitness hold-co that acquires, integrates, and scales hardware, software, and studio brands into a unified, AI-driven training ecosystem across strength, Pilates, recovery, and sport-specific verticals. By linking devices like Flexia and Newton with a shared data layer, content platform, and B2B distribution (e.g., Life Fitness), Macrofit creates a vertically integrated suite where each product compounds user engagement, cross-sell, and lifetime value across the entire connected stack.