Serial Entrepreneur
PhD FounderAbout
AgileBrain is a motivation intelligence platform that combines validated psychology and neuroscience with motivation-aware AI to help organizations understand why people behave the way they do — not just what they do. Using a proprietary image-based methodology, AgileBrain captures a direct signal of human motivation that reduces cognitive bias and can't be reliably inferred from language or behavioral data alone. That signal, paired with motivation-aware AI, powers personalized recommendations, conversations, and pathways for both AgileBrain's own products and partner platforms.
Traction & Metrics
Financial
$400K
ARR
Products
INSPO
inspo, powered by AgileBrain, is a student wellbeing platform built around the Find My inspo app — a real-time empowerment experience rooted in AgileBrain's motivation science. Designed for high school, trade school, and college students, the app meets students "in the moment," helping them build emotional awareness through a quick exercise and then connecting them instantly to campus-specific programs, services, and resources that fit what they're experiencing right now. Where traditional outreach (emails, posters, generic campaigns) often arrives too late or feels impersonal, inspo bridges awareness and action — helping students feel supported when it matters, which can strengthen engagement, persistence, and retention across a campus or institution.
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Motivation Metrics
Motivation Metrics, powered by AgileBrain, directly measures the emotional and motivational drivers behind buying decisions — revealing the why beneath behavior so organizations can act with confidence, precision, and impact. Built on a validated psychological framework of 12 emotional needs, it uses neuroscience-based exercises to measure motivation directly rather than inferring it from surveys, demographics, or click-stream proxies. For brand and marketing leaders, this means more efficient spend and clearer strategy; for data platforms and analytics partners, it means a motivation layer that augments existing datasets and increases predictive power by 2–8x — without replacing current systems. As a brand extension of AgileBrain, Motivation Metrics applies the core platform's motivation science specifically to buyers, brands, and demand systems.
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AgileBrain
AgileBrain is a motivation intelligence platform that helps organizations discover what truly drives the people they serve — customers, employees, students, or members — and act on that insight in real time. Grounded in validated psychology and neuroscience, AgileBrain uses a proprietary image-based methodology to measure the motivational drivers behind decisions directly, bypassing the bias and guesswork inherent in surveys, demographics, or behavioral inference. Motivation-aware AI then turns that signal into personalized conversations, recommendations, and next steps — tailored to each organization's goals, resources, and context. AgileBrain functions both as a standalone solution and as an infrastructure layer: it powers its own branded products (such as Motivation Metrics for marketing and buyer insight, and inspo for student wellbeing and engagement) while also integrating into partner platforms — enhancing existing data, dashboards, and AI systems with a validated "why" layer that drives better outcomes. Organizations use AgileBrain to move beyond describing what people do toward understanding why — enabling more effective engagement, stronger retention, more resonant communication, and AI experiences that respond to motivation rather than just prompts.
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Updates
MotivationMetrics Launches Emotional Needs Scoring for Consumer Data in Prosper Model Factory
MotivationMetrics and Prosper Insights & Analytics today announced that motivation intelligence scoring is available through the Prosper Model Factory, the automated predictive modeling platform built on Amazon SageMaker. Marketers, agencies, researchers, and data teams can register on the portal, upload a customer or audience file, and receive it back scored with motivation intelligence, including assignment to one of ten empirically derived emotional need profiles. No custom development or sales engagement is required. Numerous AgileBrain classification models have been built using Prosper’s monthly consumer data, and Prosper’s Media Behaviors & Influence database has been scored with AgileBrain emotional need classifications. This allows marketers to connect emotional motivation with consumer behavior, media influence, product usage, and future-purchase intent — creating more predictive audience models grounded in validated zero-party data.