MXU ENTERTAINMENT

The Challenge Tempters had already secured distribution across multiple markets, but as a new product, the brand needed more than shelf placement. The priority was generating consumer awareness, accelerating product sell-through, and giving retailers a compelling reason to support the brand. A traditional endorsement agreement with an athlete of Jon Jones’ caliber would have required a significant investment, without necessarily providing Tempters with a complete activation platform. The MXU Strategy MXU identified a more efficient path by leveraging its relationship with DBX—Dirty Boxing Championship—an event property within the MXU network. Instead of purchasing athlete usage rights independently, MXU structured a strategic partnership that connected Tempters with DBX and Jon Jones’ name, image, and likeness. This allowed the brand to access premium sports IP for approximately one-quarter of the expected traditional cost while creating four times the potential scale. The partnership gave Tempters more than event visibility. It created an integrated campaign that connected live experiences, athlete credibility, branded content, packaging, retail displays, and consumer conversion. The Activation Through the DBX partnership, Tempters secured: An on-site brand activation at the live event Association with the Dirty Boxing Championship property Approved usage of Jon Jones’ name, image, and likeness Rights to promote Dirty Boxing across product cans and campaign materials Custom retail and event signage featuring Jon Jones Content and promotional assets that extended beyond the event A recognizable sports property that strengthened the product’s position at retail Tempters used the partnership to develop custom cardboard retail displays featuring Jon Jones, transforming the campaign from a one-night sponsorship into a scalable sales tool across its distribution network. The Results Within three months, the Jon Jones and DBX campaign helped Tempters achieve: 4× sales growth Premium athlete and event-property access at approximately 25% of the traditional cost 4× greater scale than a conventional standalone endorsement Stronger retail visibility and product sell-through Extended usage across packaging, signage, content, and in-store displays A repeatable model for turning experiential partnerships into measurable retail performance The MXU Impact MXU did not simply secure a sponsorship. We created an integrated growth platform. By combining talent, media, experiences, intellectual property, and distribution strategy, MXU helped Tempters convert cultural relevance into commercial performance. The campaign demonstrated how the right partnership can move beyond impressions and directly influence product movement at retail. MXU transformed access into activation and activation into 4× sales growth in three months.